Qualitative and quantitative data including Desk research, Focus Groups, In-depth Interviews, Observation Sessions, Mystery Shopping, Computer-Assisted Personal Interviews, Computer-Assisted Telephone Interviews & Retail Audits.

 

Monitoring of products or services over time using market performance indicators. Examining large and varied data sets, which reveal hidden patterns, unknown correlations, market trends, customer preferences and other useful information, that help organizations make more-informed business decisions.

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